Brand – Hard to Build, Easy to Destroy 馃敟

Brand - Hard to Build, Easy to Destroy

Your brand stands as your most valuable asset. It’s a beacon that guides your customers, defines your identity, and differentiates you in a crowded marketplace. However, as resilient as it may seem, a brand is also remarkably fragile. It takes years to build a strong brand, but just moments to damage it irreparably. The Fragility […]

Chatbot vs Website

Chatbot vs Website

In the ever-evolving landscape of digital technology, the debate of ‘Chatbot vs Website’ for information retrieval is becoming increasingly pertinent. This article explores why an increasing number of users are favouring chatbots over traditional website searches in the modern digital era. 1. Speed and Efficiency The primary advantage of chatbots lies in their ability to […]

Chatbots: What to Do When They Don’t Understand Queries

Chatbots: What to Do When They Don't Understand Queries

Chatbots and Unresolved Queries: What’s the Next Step? When interacting with a chatbot, there may be instances where it cannot successfully resolve a user’s query. The chatbot must handle these situations effectively to maintain user trust and satisfaction. Here’s a guide on how chatbots should react in such scenarios. 1. Acknowledge the Limitation Firstly, the […]