Increasing Motivation

• Design for Increasing Motivation

• Use Cases for Increasing Motivation

• Simple Question

• Stir Curiosity

• Present Exceptional Benefit

• Soft Call-to-action

• Choice Architecture

• Small Commitments

• Positive Feedback

• Anticipatory Enthusiasm

•Social proof

• Anchoring • Loss Aversion • Ask Again • Show Gratitude • Never a Dead End Street • Peak-end Rule

• Loss Aversion

• Show Gratitude

• Never a Dead End Street

• Peak-end Rule

Bot Personality

• Personality Content

• Create Easter Eggs

• Seasonal Content

• Curated Content

• How to Write Jokes

• Soft Call-to-action