While it would be great if brands could provide every customer with their own personal concierge during the buying and post-purchase journey, for enterprise organizations this simply isn’t possible. Instead, it is incumbent on brands to provide multiple ways to give customers the feeling of quick responses, tailored answers to their queries, and an overall personalized experience. One of the tools in a marketers’ toolset that is growing in importance in this regard is what is called conversational marketing, and it includes tools like chat bots, conversational AI, and live chat and is deployed across an organization’s customer communications infrastructure.
In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of several types of real-time communication with customers into an organization’s marketing technology stack is explored. The Agile Brand Guide: Conversational Marketing by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format.
The book explores how marketing leaders and aspiring leaders can be successful in their implementation of conversational marketing within the customer experience. The book includes insights and interviews with some of the thought leaders in marketing and customer experience. It features a foreword by Jamie Adams, Chief Revenue Officer at Scorpion.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.