In an era where technology’s influence permeates every facet of life, understanding Artificial Intelligence’s (AI) dual nature in shaping customer experience (CX) from its inticing possibilities entwined with complex risks to outright hype, is not just crucial, it’s indispensable.
AI is here with force and it is causing an unparalled change in our world. Whether you are suffering from FOMO (fear of missing out) or FOMF (fear of moving forward), the benefits and impacts of AI would only be ignored at your peril.
This book aims to demystify AI and how it can empower the customer experience, the employee experience and customer operations by providing relevant and practical use cases.
This book is written for the CX practitioners rather than technology leaders and speaks to how AI applications can provide tangible measurable benefits to organisations and their customers.
Written by industry thought-leader and futurist Simon Kriss, this guide will put you on the path to your first (or next) business-driven AI project with confidence, understanding and a few handy hints from the people creating this exciting technology.